Transformation: Building the Rubin Museum of Art aired several times on WNET in New York — and then was distributed by American Public Television and played on more than 200 public television stations nationwide.

This VideoArt Productions documentary shows the journey to build a New York City museum dedicated to the art of the Himalayas. Watch as the well-known 1865 Chelsea building, once home to the Barneys Department Store, transforms into a world-class art museum.  The building's celebrated spiral staircase is renovated, the museum logo is created, the collection comes out of storage, and opening day arrives. The story is told through the voices of many of the people who designed and built the museum, including designer Milton Glaser, architect Richard Blinder and founders Donald and Shelley Rubin.

The documentary features many artistic touches including original music composed by avant-garde New York composer Jon Gibson and beautiful Steadicam and jib footage of the finished museum. The piece won a Gold Muse Award from the American Association of Museums.

Five years later, VideoArt created a series of TV spots for the museum to air on WNET. The spots, which include original music and clean elegant graphics, were part of a larger project that included a five-minute web film to promote the museum. Some of the pieces feature a single individual (like Michael Imperioli and Roseanne Cash) reflecting on why they love the Himilayan art museum. In one spot, several people answer the question, “How would you describe the Rubin Museum of Art in one word?”  The pacing of the editing allows the spot to pick up speed and meaning as it builds to a final powerful speaker who simply says, “Amazing… Amazing… Amazing.”