How do you tell the story of a Fortune 50 company’s largest manufacturing site in the world — and do it before the plant has been built? That was the challenge when we were hired to work for Procter & Gamble quickly creating a fast-paced piece to internally promote their manufacturing plant being built on 500 acres in West Virginia.

The company wanted to highlight not only the exciting opportunity of being part of a start-up, but to also counteract some of the myths about West Virginia. 

This short clip shows how, working with StudioNow we put together a quick shoot, we did more than a dozen interviews and shot b-roll footage in several locations, created original animations and delivered a short film on-time and on-budget to a very satisfied client.